Thank you for taking a few minutes to share your experiences. We are researching the biggest daily hurdles in the travel industry. Your insights will help us understand where professionals are losing the most time, money, and energy — and what solutions are desperately needed.
10 Questions
Takes ~4 minutes
100% Confidential
Question 1 of 10
Which best describes your primary role or business type?*
Select one option
Independent Travel Agent / Advisor
Retail Travel Agency
Tour Operator / DMC
Corporate Travel Management (TMC)
Accommodation Provider
Other (please specify)
Please describe your role or business type.
Please select an option to continue.
Question 2 of 10
Roughly how many bookings or clients do you handle in a typical month?*
Select one option
1 – 20
21 – 50
51 – 150
150+
Please select an option to continue.
Question 3 of 10
Which of the following operational areas cause the most friction in your daily workflow?*
Select up to 3 options
✓
Technology / Software crashes or syncing issues
✓
Customer Communication and managing expectations
✓
Logistics & Itinerary changes
✓
Supplier Coordination and unresponsiveness
✓
Administrative & Compliance paperwork
✓
Financial Processing and invoicing
Please select at least 1 option (max 3).
Question 4 of 10
Of the areas you struggle with, what is the single most PAINFUL or costly problem you face?*
Select one option
Technology & Software failures
Customer Communication bottlenecks
Logistics & Itinerary headaches
Supplier Coordination issues
Administrative & Compliance burdens
Financial Processing delays
Other (please specify)
Please describe the specific problem you face.
Please select an option to continue.
Question 5 of 10
How does this #1 pain point negatively impact your business the most?*
Select one option
Wasted Time — hours spent on manual tasks
Lost Revenue — costly errors or lost sales
Client Dissatisfaction — poor reviews
Employee Burnout — lowered morale
Growth Bottleneck — inability to scale
Please select an option to continue.
Question 6 of 10
How are you currently dealing with this problem?*
Select one option
Manual workarounds — spreadsheets, extra hours
Paying for multiple software tools
Hiring extra staff or VAs
I haven't found a solution
Other (please specify)
Please describe how you currently handle the problem.
Please select an option to continue.
Question 7 of 10
On average, roughly how much does this problem cost you per month?*
Select one option
Under RM1,000
RM1,000 – RM5,000
RM5,000 – RM10,000
RM10,000 – RM50,000
RM50,000+
I'm not sure, but it's a significant amount
Please select an option to continue.
Question 8 of 10
If you could wave a magic wand and instantly automate or fix ONE specific task in your daily operations, exactly what would it be?*
Be as specific as possible — your answer directly shapes what we build.
Minimum 10 characters. The more specific, the more helpful.
Please describe your answer (at least 10 characters).
Question 9 of 10
What existing tools or software do you currently use to help operate your business?*
Select all that apply
✓
WhatsApp / WhatsApp Business
✓
Microsoft Excel / Google Sheets
✓
Gmail / Outlook (Email)
✓
Booking.com Extranet / Airbnb Host Dashboard
✓
Amadeus / Sabre / Galileo (GDS)
✓
QuickBooks / Xero / Wave (Accounting)
✓
Trello / Asana / Notion (Project Management)
✓
Custom / In-House Built System
✓
No specific tools — mostly manual processes
✓
Other (please specify)
Please list any other tools or software you use.
Please select at least 1 option.
Question 10 of 10
May we contact you for a deeper conversation?(Optional)
Your survey answers are incredibly valuable. We'd love the opportunity to speak with a select few respondents for a short 15–20 minute follow-up call to better understand your challenges at a deeper level. If you're open to it, please share your email or WhatsApp number — we'll only reach out once and we respect your time completely.
OR
No spam. Your contact is only used to schedule a follow-up insight call.
Please enter a valid email or phone number, or leave both blank to skip.
✓
Thank You!
Your response has been recorded. Your insights are invaluable in helping us understand the real challenges facing travel industry professionals — thank you for your time.
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